Z. Rich has grown from a small town hero in York, PA, to a notable independent force within the music industry, garnering millions of views & streams online. Finding a balance between the digital age & out the trunk mentality, Z. has graced hundreds of stages including festivals like SXSW & A3C, as well as headlining the Tuner Evolution Car Show tour nationally. Legendary gatekeepers have since taken notice, with hip-hop royalty like Sway inviting Z. onto Sway In The Morning multiple times, hand selected to freestyle during the annual year-end SHADE45 Doomsday Cypher.

“You have a chance to become one of the best coming out of your generation.” – Sway Calloway Live on Sway In The Morning (Shade 45)

After spending a decade navigating the music business in Atlanta, Z. Rich has expanded into a full time creative entrepreneur (Founder of High Off Life brand), simultaneously embracing songwriting, clothing, marketing, & sync licensing. Simply put, you can’t fake experience!